Not paying attention when receiving instructions
Communication is always important, especially when it comes to the relation between a client and a professional ofering a service. Clear and informative instructions are a requisite from the client, but it is also the responsibility of designers to make sure that these instructions are understood even if this means asking some more questions when something is not clear.
Of course, it would be a good idea from the designers to review their clients’ directives over and over, take notes and brainstorm. If they are confused about any of these, it is crucial to contact them so everything will be clear.
Using a large variety of fonts
It may be fun to play with fonts. However, this can prove to be annoying to viewers who read an article with text that keeps changing as much as ten times in a paragraph. Ideally, there should only be a maximum of three types of fonts in a single layout.
Nevertheless, it would be recommended to use only one or perhaps two fonts. Using a single font gives the text continuity, which is great. Keeping the number of fonts to a minimum is best for business card designs since the available space is limited.
Overthinking it
When you can include more to a design doesn’t necessarily mean that you should. They should keep it simple as this looks professional and is more effective. Therefore, they should avoid overusing Photoshop filters. While overdesigning is not a major error, it can also lead to serious issues.
Excessive things included in design make it more difficult for users to get the information they need. A design should breathe and flourish by itself. Blank space can actually be good and in most cases, it is a lot better than filling a blank space with a lot of things.
When a brochure is crowded with several fonts, colors and images this should be simplified and maintained to a minimum. This will allow customers to focus on the most important features that businesses would like to emphasize.
Thinking in a limited frame
Though others may think that it is just a cliché to think out-of-the-box, it does not necessarily mean that this is not true. One really big error in terms of designs like logos is getting stuck in the rut and sticking to known practices.
Graphic design is a process that involves creativity and because of this, designers have to be creative to succeed. They should try and experiment with different things even if these are out of this world. Though this does not guarantee success, there are better chances when they try.
Promising a lot and then delivering less
Perhaps the gravest mistake that can possibly cause damage to businesses is promising more than they can deliver. As stated by the Go Layer site, in graphic design, people seldom find a job that is quickly done.
Therefore, when it comes to expectations and deadlines, designers should make sure that do not promise something they could not fulfill. It is much better to complete a project before a long deadline than after a short deadline.
